Continental Kennel Club

 

10/23/2020

"The LSBDC helped us develop a marketing strategy that led to the turnaround of our business"

Continental Kennel Club (CKC) is an international business that was established in January of 1991. It provides registration/pedigree services for breeders, literature and training products for new dog owners, and educational products for students.  CKC also provides several other specialized services, which include a Canine Care and Training Program, Breeder Rewards Program, and Mushing Sponsorship.  The Livingston Parish based company contacted the Louisiana Small Business Development Center at Southeastern Louisiana University for assistance with marketing because of declining revenues. 

CKC, like many businesses, has faced challenges with financial debt, legal issues, and technology over the years.  CKC has strived to overcome these challenges through hard work and by providing quality service.  “The LSBDC helped us develop a marketing strategy that led to the turnaround of our business,” said Michael Roy. In addition to a digital sales strategy, LSBDC at SLU assisted CKC with a revised business plan and helped them obtain tax credits offered by Louisiana Economic Development.

Through hard work and assistance from the LSBDC at SLU, the dedicated staff of Continental Kennel Club has positioned the company to compete with top registries in the nation.

Source: https://www.lsbdc.org



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