Join Us for "BUILT TO LAST: Uncovering the Financial Potential of Black-owned Businesses!"







Uncovering the Financial Potential of Black-owned Businesses

4-Part Webinar Series | August 10, 12, 24, 26 | 1:00pm


During this special online series, Black-owned small businesses will gain insights and learn concrete steps that can be taken to reach the full financial potential of their businesses. 



The Urban League of Louisiana's Center for Entrepreneurship & Innovation understands that one of the keys to closing the racial wealth gap in the Black community is through entrepreneurship and other pathways that yield economic independence and prosperity. The COVID-19 pandemic, social injustice, and the economic downturn have presented challenges that have stunted the growth of many Black-owned small businesses, and some have even closed their doors.


For those that have survived, now is the time to ensure that your business model is scalable, profitable and resilient. In order to chart the path forward, Black-owned small businesses must work to uncover the financial potential of your business.


This means:

  • rethinking your business model towards scalability, agility and resilience;
  • examining your revenue model and growth metrics to ensure profitability;
  • optimizing your pricing strategy for profit and cash flow; and
  • leveraging the right financial resources to meet your growth needs.




Thank you to our community supporters - Liberty Bank, Greater New Orleans, Inc., and the New Orleans Regional Black Chamber of Commerce!



Session 2: Revenue Models and Metrics

Thursday, August 12 | 1:00pm-3:00pm

Facilitator: Lori Jackson


It is imperative that small businesses implement the right revenue model to support their business goals. A revenue model lays out the process by which your business makes money. It is a system design in which a business makes money from the solutions, products and services that it provides – all of which provides value to your customers.




  • The importance of implementing the right revenue model
  • Types of revenue models
  • How to diversify your revenue streams


Participants will also gain insights into the financial metrics that should be tracked and monitored to evaluate success. 



Session 3: Pricing for Profit

Tuesday, August 24 | 1:00pm-3:00pm

Facilitator: Desiree Young


One of the major challenges that most small businesses face is knowing how to properly price its products and services to ensure increased sales and profitability. While there are several factors to consider, such as understanding your customers, costs, and competition, it is imperative that entrepreneurs “do the work” to determine their optimal pricing strategy.




  • Types of pricing strategies for service-based and product-based businesses and when to use them
  • How to actually know when it’s time to increase your prices
  • The profit-building way to offer incentives without discounting


During this session, small businesses will learn key strategies and tactics to guide them in positioning and pricing their products and services for profit.




Session 4: Leveraging the Right Financial Resources for Growth

Thursday, August 26 | 1:00pm-3:00pm

Facilitator: Lori Jackson


As your business grows, identifying and leveraging the right financial resources is critical to long-term growth and sustainability. Small business must become financially savvy and learn which resources they should utilize to support their growth goals. Whether you need equity or debt funding, and whether you should tap into a traditional bank or a CDFI, financial support can be a game-changer in your entrepreneurial journey.




  • Types of funding - debt vs. equity
  • Types of lenders - traditional banks, Community Development Financial Institutions, credit unions, etc.
  • How to leverage the right financial resources for your business and when


During this session, participants will hear from representatives of lending institutions and equity investors who will share best practices and dispel myths about access to financial resources that can support your business.




Meet the Facilitators



Desiree H. Young

Founder & CEO

VentureWalk Partners

Lori Jackson

Director, Women's Business Center

Urban League of Louisiana





Urban League of Louisiana - Center for Entrepreneurship & Innovation

Women's Business Resource Center | Contractor's Resource Center

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